Facebook just started rolling out the Promote feature that allows you to pay them a certain amount to promote a post on your Facebook Timeline. How much you pay is based on how many fans you have.
What does it mean to Promote a post on Facebook?
When you post something on your Facebook Fan page it used to go out to everyone who Liked your Fan page. Every single person that was a fan of your page would see your posts. Overtime Facebook has done some changes to make it so that only people who interact with your page on a regular basis with Likes, Comments and Shares to a status update will see what you write on a regular basis.
To promote a Facebook post you must have at least 400 Facebook Fans on your Fan page. When you click in the status box to write an update you will now see the Promote option. Click on it and you will see how much it will cost you to promote a post. It is based on how many fans you have and there are payment levels.
One of my Facebook fans pages has around 18,000 fans as of the writing of this post so I was offered $10 to $100 campaigns to promote that post.
How much I pay depends on how much I want to spend. I notice that out of the 18,000 fans I have, about 3,000 to 4,000 see my posts on a regular basis. I know this because I can see the Insights and percentages under each post (see below). If a post is already getting 3,000 to 4,000 views I don’t even want to pay anything. If I want to reach a lot more I might consider the higher reach option they gave me.
When you click to write a Facebook status update you will see the Promote option.
You can set your Facebook budget and you can only promote updates you have made up to 3 days old. Older posts cannot be promoted but you can start a new update to promote.
Set the amount you want to pay based on how many fans you want to reach.
Facebook Reach is shown by the Insights at the bottom of a status update you already posted on Facebook.
It is quite interesting to me that out of the 18,000 fans I have only 3,310 saw this post and that includes the Viral portion.
When you click on Viral you it tells you that this number is the amount of people who saw the Facebook post from a story in someone elses timeline, very interesting.
Now, this is downright depressing when you see that the average amount of people who see your Facebook posts is 16%.
When you pay to have a post promote, it does have to be approved first so there is no guarantee you will be allowed to promote until you find that out.
Just like with regular ads and sponsored stories, promoted posts will be reviewed by our Facebook Ads Team, but generally they should start running as soon as they’re created. Just like with posts you don’t promote, your posts will show up in the news feeds of some of the people who like your Page right away. Facebook
You are probably asking, why do I want to give Facebook more money than they already make? As a blogger you have to look at it from a business point of view. Will promoting a post help me get more traffic to my site? Could it help me get more Facebook fans? Could I earn that money back with a post that has an affiliate offer in it?
If Facebook wasn’t free in the first place, a lot of us wouldn’t be getting the kind of traffic we have today. Yes, Facebook has all of the power because they have so many members now. They decide who sees what posts and they have come up with a way to have some of your fans see the posts and not all of the fans. Yes, they have come up with yet another way to make more money and if we buy into it we will be making them richer than they already are. I think you can’t really think of it like that. You have to say, that is them and this is me and my blog and I am going to use whatever tools are out there to help me grow my reach, traffic, fans, and income. If this tool works then I may use it and think of it like that, another tool in my blogging business.
Note: Whether a big brand pays to promote a post shouldn’t have any affect on your own Facebook posts because each account is separate.
Any kind of advertising is a risk. You advertise to get more fans, more traffic, sell more products, get more people to sign up for your email list, or some other reason. You may want people to see an affiliate offer you have on your blog. If you are a mom blogger and use MySavings Media, Logical Media, or Escalate Media, you may be promoting affiliate offers all of the time. They are a great way of making money with your blog. Imagine if one affiliate offer earns you $1.00 for each person who signs up and you post it on Facebook with your regular traffic and earn a certain amount of money, how much more you could make if you paid Facebook to promote the status update. It’s a gamble that could pay off or could tank, you just never know. It’s like buying keywords from Google Adwords. You could get traffic that converts to click-throughs on offers or you could just get traffic that does nothing.
I want to know…
What about fans who hide my updates? Will they see the update I paid to promote?
Why does Facebook say this:
All promoted posts will show in the news feeds of the people who like your Page and, when they interact with the post, to their friends. These posts will be labeled as “Sponsored” in the news feed. Promoted posts will not be shown in the right-hand column of Facebook.
I thought that posting something on Facebook would be seen by more fans if they Liked, Commented, and Shared anyhow. If Facebook is charging for Promotion why is it the same thing?
If you don’t promote your post, many of the people connected to your Page may still see it. However, by promoting a post, you’re increasing its potential reach so an even larger percentage of your Page audience and the friends of those interacting with your post will see it.
Does that mean that friends of fans will see it? I guess that is what the previous quote meant. Friends of current fans will also be able to see your post. I wonder if the current fan has to interact with the post though. You’re confusing me Facebook.
Facebook answers come from the Facebook Help Center.
Will promoting your Facebook status updates pay off?
There are still too many questions left unanswered and untested at this point. I guess the verdict is still out on Facebook status update Promotions. Until it is tested we will all have to wonder if it is a good thing or worth it. Have you tried Facebook Promote yet? I would love to hear about your experience with it.